6 min read
TAM, SAM, SOM Explained With Real Numbers (Skip the Investor Theater)
TAM is everyone who could pay, SAM is who you can serve, SOM is who you can realistically win. One fully worked bottom-up example with the math shown.
Topic
founder-mindset
5 articles · all posts
7 min read
How to Validate a Startup Idea in One Weekend (Before Writing Any Code)
A Friday-to-Sunday playbook: define the persona, run 5 Mom Test conversations, launch a fake-door test, then make a kill or commit decision.
5 min read
How to Start a Business While Working Full Time (Without Torching Your Career)
The legal checks, the 5-hour weekly cadence, and the real revenue thresholds for quitting. A concrete playbook for building a business around a day job.
6 min read
Too Many Startup Ideas? How to Pick One and Actually Start
A weighted scoring rubric, the 48-hour kill rule, and permission to delete your backlog. How to choose one startup idea and start this week.
7 min read
How to Come Up With Startup Ideas (Without a Brainstorming Session)
Brainstorming produces weak startup ideas. Here are 5 repeatable systems for noticing real problems worth building, with exact steps for each.