01 · Business
Ignition
Be the founder who saw it first.
One razor-sharp, researched startup idea every morning: a real person, a real problem, the why-now, the competition, and the market size.
Independent app studio
Focused iOS apps, built one problem at a time.
We find a problem people feel every day, then build the sharpest small app we can for it. Three apps are live. More are on the bench.
The apps
02 · Food & Drink
ApronUp
Scan it. Make it. Save it.
Scan any packaged snack or restaurant meal and get the homemade copycat recipe, with the money you save per serving and a clean score for the additives you skip.
03 · Health & Fitness
PulseCheck
Health dashboards are boring. Get roasted instead.
Connects to your WHOOP and turns every recovery, workout, and night of sleep into a notification with personality. Hyped, roasted, or judged, in the voice you pick.
Where we build
Different domains, same approach: one felt problem, one sharp app.
Startups and work
Tools for people building something of their own.
Food and cooking
Eating well without giving up the things you love.
Health and fitness
Making the data you already collect worth reading.
Productivity and life
Small daily systems that compound.
Social and relationships
Software for the people in your life.
How we build
Small on purpose
Every app does one thing a person actually feels, and skips the other forty features it could have had.
Designed like it matters
Each app gets its own palette, type, and personality. You can tell our apps apart in the dark.
Shipped, then sharpened
We release early, watch how people really use it, and keep the updates coming.